Uncle Ray’s
Social Creative
Turning an underdog snack brand into your favorite relative. Uncle Ray is here to unleash his daily crumbs of wisdom onto chip lovers everywhere.
Remember to keep your loved ones close!
The only hand warmers I'm using this season!
Each one of my kettle chips is like a little Ray of sunshine! Haha do you get it because that's my name
Social Strategy
Combining snack time with America’s favorite pastime. Let’s delve into the Uncle Ray’s game plan for being the official chip of Minor League Baseball.
Pitch It.
It was time we stepped up to the plate to get fans excited about what Uncle Ray could do on social. Sure, he’s known for a deliciously crunchy snack, but old Ray has some other talents as well. Enter Minor League Baseball, the sport that will knock Uncle Rays’s social presence out of the park.
Round the Bases.
By utilizing Instagram Highlights, we were able to blend the euphoric chip-consuming experience with the adrenaline-inducing excitement of a baseball game.
Homerun.
With our new Instagram established, we were finally ready to hear that social crowd roar.