Krusteaz
Campaign Ideas
The challenge of establishing brand name recognition for a universally loved breakfast staple opens the door to creativity and invites innovative ideas. Ideas that require a shelf life as long as your favorite pancake mix.
Script Concepts
Forming a captivating narrative around the most important meal of the day. Breakfast is essentially the “Once Upon a Time” of the fairytale of our day. Let’s be real, it’s the “Happily Ever After,” too.
Social Creative
Drool-inducing creativity that leaves breakfast lovers hungry for more. Luckily, for our consumers, this is an all-you-can-eat buffet.
29 pancakes for the 29th day of the month? That's a leap we are willing to make.
Pancakes as fluffy as the cloud you'll be on after eating them.
Unlike the dinosaurs, our love for pancakes will never go extinct.
Social Strategy
Just like crafting the perfect stack of pancakes, a successful social strategy starts with the proper ingredients. The process might be a bit messy at first, but the outcome always turns out sweet.
Want It.
The Krusteaz Instagram page did not quite satisfy the social appetites of our fans. By really listening to what users were seeking from us, we were more accurately able to set intentions for how we wanted our presence to evolve. We determined that developing a strategy specifically around Instagram Highlights would be the proper route to take us on our social journey.
Got It.
Once we established our intentions, it was time to put those breakfast brains to work. By analyzing conversations with fans, we honed in on the type of content that required improvement. We created 10 separate content categories that would both add variety and contribute to a more robust Instagram presence. These categories or “Highlights” would aid in offering fans a complete experience while making sure to properly navigate them to relevant landing pages.
Flaunt It.
With the Highlights being approved by the client, it was our time to shine. After a collaborative effort of design, copywriting and strategy, these Highlights proved to be a necessary addition to the Instagram platform. The content was tailored to each Highlight, sourcing from both in-house creatives and outside influencers alike. This strategy and execution exemplified that Krusteaz is more than just pretty pictures of pancakes. (Try saying that five times fast!)