The Trucket List Content Design
RealTruck partnered with three NFL players, Dak Prescott, Travis Kelce, and George Kittle, to create a content series called Trucket List that gifted three new, accessorized trucks to deserving local heroes. Each 15-minute film lifts up the hero’s contribution to their community and ends with an NFL star revealing a truck that allows the hero do more.
Our task was to create a Trucket List “mini site” (within RealTruck.com) that housed all 15-minute Trucket List episodes and receive visitors from an integrated media plan across paid media, earned media, and owned channels.
A homepage that features all three hero stories.
The must-haves.
Episode-specific landing pages (3) with a closer look on the featured local hero, truck build, and the NFL player.
Shoppable modules on each episode-specific page that break down the different accessories used in the truck build.
Thoughtful copy that takes SEO recommendations into consideration.
Episode Landing Page Components
All pages were built within a CMS that had existing design components for use. We were able to incorporate all new copy and media.
Each hero landing page featured a “product callout” image of that specific build so that consumers can easily see the various RealTruck accessories needed to get a similar build.
We focused on highlighting specific RealTruck accessories, outlining the multiple features of each and encouraging the user to shop.
All other truck accessories were given shoppable modules.