KUB Fiber Website Strategy
Our goal was to create a fully functional web experience for KUB’s new fiber internet offerings.
Our Core Strategy
Encourage KUB electrical grid customers to switch from their current internet provider and choose KUB’s new fiber internet services by creating an innovative, exciting, and educational web experience.
Our core strategy helped us develop the following design objectives:
Create a clean, modern design
Incorporate a new unified look and feel that reflects the KUB brand and paves way for future redesigns.
Establish a consistent tone that educates and excites customers
Ensure that the brand an tone of the UX writing reflects the brand.
Improve UX of Availability Finder
Incorporate a map-based tool that highlights phases of deployment.
Focus content on Internet offerings
Educate users about streaming content versus television.
Replace existing fiber pages with new landing pages
Utilize existing fiber content by incorporating it throughout new pages.
The design process.
Based on our sitemap, we created LoFi wireframes for each of our desired landing pages.
Main KPIs:
We want users to:
Select a specific path (either Business or Residential)
Check availability
Contact KUB for more information
Purchase a fiber internet package
SEO Keywords:
Fiber
Internet
Broadband
Cable
Internet Provider
*Knoxville
We took SEO recommendations and our main KPIs into consideration when we started the UX writing process.
The end result.
We successfully created the following landing pages:
Homepage
Residential Product page
Business product page
Fiber finder page
FAQ page
